Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nintendo Hopes Its ‘Wii Fit’ Works Out

Nintendo’s Wii has come out with a new game targeted at women looking to lose some weight.

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Nintendo Hopes Its ‘Wii Fit’ Works Out – WSJ.com
Nintendo’s Wii gaming console introduced sedentary gamers to the idea of moving off the couch. Now Nintendo is coming out with the Wii Fit, an add-on to the gaming system designed to appeal to women looking to lose weight.

The $90 attachment, dubbed the “Balance Board,” expands the range of
games that can be played on the Wii to include activities such as yoga
and push-ups. The Balance Board — which resembles bathroom scales —
also tracks a user’s weight and body-mass index.

Filed under: Consumer, digital, exercise trends, Games, Gaming, technology, wii, Women

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