One exception to the new conservatism is jewelry. While the NRF poll
found that fewer shoppers overall will buy mama some bling (29.7% versus 32.8%
last year), they’ll spend much more when they do. Overall, these shoppers
expect to spend $2.7 billion, compared to $2.1 billion last year.
MediaPost Publications – Shoppers Plan To Cut Back On Mom’s Big Day – 04/23/2008
Looks like that Mother’s Day bouquet may be a little less lavish this year. A new survey from the National Retail Federation (NRF) finds that consumers, while still planning on buying gifts for Mom, will tone it down a little. Consumers say they plan to spend an average of $138.63 this year, down 51 cents from last year. Total consumer spending is expected to reach $15.8 billion.