Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Shoppers Plan To Cut Back On Mom’s Big Day

One exception to the new conservatism is jewelry. While the NRF poll
found that fewer shoppers overall will buy mama some bling (29.7% versus 32.8%
last year), they’ll spend much more when they do. Overall, these shoppers
expect to spend $2.7 billion, compared to $2.1 billion last year.


MediaPost Publications – Shoppers Plan To Cut Back On Mom’s Big Day – 04/23/2008

Looks like that Mother’s Day bouquet may be a little less lavish this year. A new survey from the National Retail Federation (NRF) finds that consumers, while still planning on buying gifts for Mom, will tone it down a little. Consumers say they plan to spend an average of $138.63 this year, down 51 cents from last year. Total consumer spending is expected to reach $15.8 billion.


Filed under: Consumer, economy, gift giving, Moms

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