Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Want to Know What Consumers Think? Just Log On

A new study finds that marketers are turning to blogs to find out what consumers really think. The age of focus groups is coming to an end as more and more consumers are voicing their opinions online.
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Want to Know What Consumers Think? Just Log On

Forget focus groups. Consumers are giving it straight to brands, and each other, via online social media in big numbers, according to a recent study by the Society for New Communications Research, Palo Alto, Calif.

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Filed under: Consumer, Internet, social networking

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