This article from Ad Age provides some insight as to why consumers may never be the same. The article says the recession will dramatically change the way and the reason why your target consumer buys – in many cases, permanently.
Why Consumers May Never Be the Same – Advertising Age – CMO Strategy
I’ve been following Ad Age’s coverage of the seemingly inevitable recession, particularly the solutions offered up — most of which are on point. By all means, take advantage of any quick fixes that will get you through, as long as they support your brand equity. And, yes, innovation is always key to our industry’s success, so take the advice offered and get gutsier with your new products and marketing.