Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nielsen Shifts From Counter Programming To Counter Terrorism

Did you know that Nielsen data and research not only used by marketing executives? In fact, the coveted consumer info is also being used by some unspecified group to counter terrorism.

This is some really interesting information that has been brought to light.
C.

Nielsen Shifts From Counter Programming To Counter Terrorism – 04/25/2008

People in the advertising business tend to take Nielsen data pretty seriously, but a top company executive Thursday disclosed that Nielsen data is now being used for purposes far more consequential than TV ratings or product research. It’s being used to detect and counter terrorist attacks on the U.S. homeland.

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