AT&T is going after digital music lovers online. This year AT&T is highlighting Coachella, Valley Music & Arts Festival and the New Orleans Jazz & Heritage Festival. The idea is to attract consumers who listen to digital music and do the majority of their searching for entertainment online.
MediaPost Publications – AT&T Goes After Digital Music Lovers Where They Live–Online – 04/28/2008
AT&T has turned toward search advertising and marketing to connect consumers who love digital music to a series of blue room web casts planned this year. The carrier has offered live and recorded concerts through the Web site for three years, but now plans to set up efforts to connect with digital music lovers where they live, online.