Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Bicycle-Sharing Program to Be First of Kind in U.S.

Capitalizing on Zipcar’s success and consumer’s interest in saving the planet, a new private venture in DC is allowing consumers to rent a bicycle. What does this mean for advertisers? Another place for them to talk about their product! Bikevertising, anyone?

~A

Bicycle-Sharing Program to Be First of Kind in U.S. – New York Times
WASHINGTON — Starting next month, people here will be able to rent a bicycle day and night with the swipe of a membership card.

A new public-private venture called SmartBike DC will make 120 bicycles
available at 10 spots in central locations in the city. The automated
program, which district officials say is the first of its kind in the
nation, will operate in a similar fashion to car-sharing programs like
Zipcar.

Filed under: advertising, Consumer, environment

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