Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Wal-Mart says company winning more affluent shoppers

Wal-Mart’s emphasis
on low prices is keeping lower-income customers loyal and attracting more
affluent shoppers who usually spend elsewhere, according to Eduardo
Castro-Wright, CEO of the retailer’s U.S. division. He hopes to keep those
customers once the economy turns around by capturing their imagination with the
“store experience.”

~A

Wal-Mart says company winning more affluent shoppers – USATODAY.com
More affluent customers are shopping at Wal-Mart Stores (WMT) during the economic slump and a company executive said Tuesday that the retailer is in position to keep those shoppers when the economy improves.

Eduardo Castro-Wright, CEO of Wal-Mart’s U.S. division, told a New York gathering of analysts at a Lehman Bros. retail conference that the company’s emphasis on low prices is keeping lower-income customers loyal and attracting more affluent shoppers who usually spend elsewhere.

Filed under: Consumer, economy, In Store, shopping

One Response

  1. Interesting review. What excite me is how you have manage to make me look at it from a different perspective. I’ll bookmark your post and try to mention it in my next blog post.

    Linda

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