As part of the agreement, closely held Citizen Sports, of San
Francisco, will develop the software for the fantasy game. The Sports
Illustrated sales force will sell advertising to accompany the game,
and the magazine will make articles by its writers available to
players. The game is expected to launch in July.
Sports Illustrated to Take Fantasy Game to Facebook – WSJ.com
Sports Illustrated Group has reached an agreement with Citizen Sports Inc. to develop and promote sports-related Web content, including a fantasy-football game that will be played on the Facebook Inc. Web site.