Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

With An Eye On Stim Checks, Krogers Offers Grocery Bonuses

Kroger is offering bonuses for consumers to opt to exchange their tax refund or economic stimulus checks for in-store payment cards. Giving consumers something they are looking for, such as an easy way to apply their money, could make this a successful program as many people are cocerned with a looming recession.

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MediaPost Publications – With An Eye On Stim Checks, Krogers Offers Grocery Bonuses – 05/05/2008
Jumping on the bandwagon of economic stimulus, Kroger, which operates grocery store chains around the country, will begin offering bonuses for consumers who opt to exchange their tax refunds or economic stimulus checks for store payment cards.

Filed under: Consumer, economy

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