Home movies of your dog – what better way to preserve their memory. Purina is expanding the social networking effort with new videos and a chance for consumers to win a trip to the Big Apple.
Purina brand is beefing up on videos, as it extends a program begun last year to get consumers to upload home movies of their dogs. The effort, centered at social-media site LongLiveYourDog.com, is the latest in a series of web-based efforts that began last year.
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