Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nestle’s Purina Extends LongLiveYourDog.com

Home movies of your dog – what better way to preserve their memory. Purina is expanding the social networking effort with new videos and a chance for consumers to win a trip to the Big Apple.
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Nestle’s Purina Extends LongLiveYourDog.com – 05/06/2008

Purina brand is beefing up on videos, as it extends a program begun last year to get consumers to upload home movies of their dogs. The effort, centered at social-media site LongLiveYourDog.com, is the latest in a series of web-based efforts that began last year.

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Filed under: CPG, pets, social networking, video search

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