Campbell’s Soup will use computer-generated imagery to promote the brand as a healthy choice.
Camden, N.J.-based Campbell Soup is making big changes to its nine-year “Mama’s Boy” campaign featuring NFL players and their moms. The big change: mom won’t be in the ads, and the campaign will spotlight one player, not several. It also offers up a new theme line: “Fill up on the good stuff.” Starring in the new push is San Diego Chargers running back LaDainian Tomlinson.
Powered by ScribeFire.