Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

New Campbell Soup Ads Will Focus On Health, One NFL Player

Campbell’s Soup will use computer-generated imagery to promote the brand as a healthy choice.
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New Campbell Soup Ads Will Focus On Health, One NFL Player – 05/06/2008

Camden, N.J.-based Campbell Soup is making big changes to its nine-year “Mama’s Boy” campaign featuring NFL players and their moms. The big change: mom won’t be in the ads, and the campaign will spotlight one player, not several. It also offers up a new theme line: “Fill up on the good stuff.” Starring in the new push is San Diego Chargers running back LaDainian Tomlinson.

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Filed under: CPG, health

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