Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Americans Like Eco-Friendly, But Doubt Corporate Motives

The majority of Americans (53%) would pay more for an environmentally
friendly product–and 36% say they have changed their personal behavior to
benefit the environment, according to a new survey from TNS. Americans also
have strong opinions about the environment, including corporate responsibility

~A

MediaPost Publications – Americans Like Eco-Friendly, But Doubt Corporate Motives – 05/07/2008
The majority of Americans (53%) would pay more for an environmentally friendly product–and 36% say they have changed their personal behavior to benefit the environment, according to a new survey from TNS, which includes a section focused on the United States.

Filed under: Consumer, eco-friendly, environment

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