Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Harper-Collins, SAK Team Up For Year-Long Book Bag Promo

Books and handbags? Sounds like a women-targeted program to me! Harper-Collins and SAK are teaming up to promote summer books and summer bags. Since women spend a significant amount of time on the computer shopping or browsing, this promotion makes sense.

~A

MediaPost Publications – Harper-Collins, SAK Team Up For Year-Long Book Bag Promo – 05/07/2008
Summer’s coming, and the time is right for … reading on the beach?

Maybe beach reading isn’t something Martha and the Vandellas would have sung about, but the “light summer reading” season is upon us. A leading publisher and a trendy handbag maker have joined forces to create a “novel” campaign designed to promote summer books and summer bags.

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Filed under: Consumer, digital, fashion, Internet, Promotions, shopping, websites, Women

6 Responses

  1. Aurelie M. Duffin says:

    I am an avid reader and would love to have a gift bag with books at my disposal. Hope this enters me in the free contest.

  2. dolores bell says:

    love to read- add ne to your list for future news. thank you
    dolores bell, owner travel nowinc 305 932 9920

  3. THERESA C VOGT says:

    BAG AND BOOKS – SOUNDS GREAT – I LIKE THE IDEA – READING IS DONE BY ME WHETHER AT BEACH, TRAIN OR HOME

  4. virginia mclaughlin says:

    free book bag sounds great! count me in!

  5. Great Grandbibee says:

    Is it possible to get non-fiction books in The Sak BagBook giveway?

  6. I am a bag collector and cannot have too many. I especially like satchel bags. Some books included in the next give away would be great. Whatever you pick out will be good reading. It is interesting to me that your last give away bag with 3 books in it had a book written by arthor whom I personally know name Jean Reynolds Page. I had just read about her latest book “The space Between Before and After”. Hope to be a winner!

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