Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Is ‘American Idol’ past its peak?

American Idol is still TV’s most popular show, but ratings are down and the younger audiences seem to be less interested, leading to a “greying” in viewership.


Is ‘American Idol’ past its peak? –
NEW YORK (AP) — The fevered response to the latest loopy Paula Abdul episode, where she judged a phantom performance, just goes to show how “American Idol” continues to dominate television in its seventh season.


Filed under: advertising, Consumer, TV

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