McDonald’s is inviting consumers to take part in the great chicken vs.
egg debate by logging on to WhatCameFirst.com. There, they can customize egg or
chicken characters and choreograph moves for a dance-off, pitting them against
friends to decide the ultimate champion: the chicken or the egg. Engaging consumers and giving them something compelling (like a virtual dancing chicken or egg) and giving it a viral component will certainly have them coming back for more.
MediaPost Publications – McDonald’s Intros Chicken For Breakfast, Plans Big Giveaway – 05/07/2008
McDonald’s thinks consumers who try its new Southern Style Chicken Biscuits and Sandwiches will come back for more, so it’s giving them away on May 15–with the purchase of a medium or large beverage.