Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

McDonald’s Intros Chicken For Breakfast, Plans Big Giveaway

McDonald’s is inviting consumers to take part in the great chicken vs.
egg debate by logging on to WhatCameFirst.com. There, they can customize egg or
chicken characters and choreograph moves for a dance-off, pitting them against
friends to decide the ultimate champion: the chicken or the egg. Engaging consumers and giving them something compelling (like a virtual dancing chicken or egg) and giving it a viral component will certainly have them coming back for more.

~A

MediaPost Publications – McDonald’s Intros Chicken For Breakfast, Plans Big Giveaway – 05/07/2008
McDonald’s thinks consumers who try its new Southern Style Chicken Biscuits and Sandwiches will come back for more, so it’s giving them away on May 15–with the purchase of a medium or large beverage.

Filed under: Consumer, food, Internet, Promotions

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