Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Dove’s ‘Real Beauty’ Pics Could Be Big Phonies

In a May 12 profile
in The New Yorker posted online, Pascal Dangin of New York’s Box Studios
is quoted as saying he extensively retouched photos used in Dove’s Campaign for
Real Beauty. If true, the revelation could seriously undermine an effort that
already has subjected Unilever to considerable consumer and activist backlash
in recent months.

~A

Dove’s ‘Real Beauty’ Pics Could Be Big Phonies – Advertising Age – News
BATAVIA, Ohio (AdAge.com) — Dove’s “real beauties” may not be so real after all, at least by the account of a renowned airbrush artist.

In a May 12 profile
in The New Yorker posted online, Pascal Dangin of New York’s Box
Studios is quoted as saying he extensively retouched photos used in the
Campaign for Real Beauty, which, if true, could seriously undermine an
effort that already has subjected Unilever to considerable consumer and
activist backlash in recent months.

Filed under: advertising, Consumer, CPG, Women

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