Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nintendo’s Wii Fit Campaign Is Targeted To Women

The wii fit is coming to Central Park. The launch campaign for the video game fitness product will target women in its marketing efforts which include a new microsite and a donation to the American Heart Association.
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Nintendo’s Wii Fit Campaign Is Targeted To Women – 05/08/2008

Women shape the focus in Nintendo North America’s latest campaign for Wii Fit, the fitness game scheduled to hit streets on May 19. Events, marketing and advertising will support the release.

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Filed under: exercise trends, Games, Gaming, health

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