Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Your Chance to Finish a Movie Microsoft Started

Microsoft is sponsoring a movie contest, asking consumers to pick up from where the short they created left off. It is intended to promote the higher-end version of Vista — Windows
Vista Ultimate — among videophiles, early adopters of technology and
filmmakers.

~A

Your Chance to Finish a Movie Microsoft Started – New York Times
CALLING all would-be Judd Apatows, Martin Scorseses and Coen brothers. Your cinematic ambitions may be supported by an unlikely patron, based not in Hollywood but more than a thousand miles to the north in Redmond, Wash.

Filed under: advertising, Consumer, film, Internet

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