Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

In a Weak Economy, Quirky Restaurant Ads Yield to Tried and True

Applebee’s and Wendy’s have opted for a more recession-proof approach: glamour shots of food

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In a Weak Economy, Quirky Restaurant Ads Yield to Tried and True – New York Times
ONE of latest victims of the sagging economy is a sass-talking “spokes- apple” that briefly starred in a campaign for Applebee’s, the budget restaurant chain.

Applebee’s introduced the apple — a regular-looking red one that
exhorted people to get together and go out to eat — in October. The
campaign, on television, the Web and in print, was supported by a
budget of $180 million.

Filed under: advertising, Consumer, economy, food

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