Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Women Would Sacrifice Almost Anything But Chocolate For Blogging

Women are so passionate about blogging, says a recent report, that large
percentages said they would give something up to keep the blogs they
read and/or write:

  • 55% would give up alcohol
  • 50% would give up their PDAs
  • 42% would give up their i-Pod
  • 43% would give up reading the newspaper or magazines
  • only 20% would give up chocolate

Research Brief » Blog Archive » Women Would Sacrifice Almost Anything But Chocolate For Blogging
A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.

Filed under: Blogroll, Consumer, Women

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