Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Love Using Cell Phone; It’s The Buying Part That Hurts

It’s not a surprise that people love their cell phones. But anyone who has ever bought a cell phone may agree that although the task is pretty straight forward, it is more often than not a trying one, according to a recent survey.

~A

MediaPost Publications – Consumers Love Using Cell Phone; It’s The Buying Part That Hurts – 05/12/2008
America’s love affair with the automobile has been matched by its love affair with the cell phone. People seem very happy to be using them, and often wonder how they lived without them.


But, the actual process of buying
a cell phone and dealing with sales reps–well, that appears to be
another story. According to the “2008 Wireless Retail Sales
Satisfaction Study” conducted by J.D. Power and Associates, overall
customer satisfaction with the wireless retail sales experience has
steadily decreased since 2006–driven in large part by dissatisfaction
with the quality and accuracy of product information and promotional
incentives.

Filed under: Consumer, Mobile

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