Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Why ‘Yawns’ live below their wealthy means

There is a new breed of Gen Xers and Ys, Young and Wealthy but Normal, or Yawns – who may have disposable income, but whatever they make, they live below their means in a conscious effort to tread lightly on the Earth.


Why ‘Yawns’ live below their wealthy means –
SAN FRANCISCO, California (AP) — They drive hybrid cars, if they drive at all; shop at local stores, if they shop at all; and pay off their credit cards every month, if they use them at all.


Filed under: Consumer, eco-friendly, environment, Gen Y

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