A new report unearthed evidence of a trend it calls “sector stretch,”
with consumers increasingly able to differentiate corporate behavior within
sectors, for example, identifying some fuel and energy companies as more
responsible than others.
MediaPost Publications – Consumers: Brands Don’t Do Enough For The Planet – 05/14/2008
Two-thirds of consumers in key global markets think that when it comes to protecting the planet from climate change, companies and brands should be finding solutions. In fact, according to a massive study from Havas Media, consumers expect brands-not their governments-to find solutions.