Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Cookbook Publishers Try to Think Small

With a couple of notable exceptions in the 1980s and 1990s, children’s
cookbooks have made little impact, either in sales or attention. But that is changing, as parents who have a keen interest in cooking
encourage their young children to spend time in the kitchen and new
titles take a more sophisticated approach to children’s food. Although
no one tracks overall sales of cookbooks aimed at children, some
retailers say that sales have shot up. Readers too young to drive don’t
yet have their own “Joy of Cooking,” but publishers are looking
everywhere for it. And a number of cooking celebrities have joined in,


Cookbooks for Children Entice Young Chefs to the Stove – New York Times
AT a time when 2-year-olds take cooking classes, trick-or-treaters turn up in chef’s whites and a personalized child’s size spatula costs $20, it is no surprise that the children’s cookbook genre is enjoying a new life.


Filed under: Consumer, experiential, families, food, trends

One Response

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