Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Taco Bell’s new menu goes for a cheap fill

Taco Bell is unveiling a 2008 product game plan today that could nudge folks to forget the past and instead drive into Taco Bell in droves: cheap eats. The image-challenged chain–which has slowly but methodically regained its footing following an E. coli outbreak in late 2006 and a rat infestation at a New York City unit in 2007–will roll out a “Why Pay More?” value menu with 10 products. Four of them are new–priced at 79, 89 and 99 cents.


Taco Bell’s new menu goes for a cheap fill – USATODAY.com
Taco Bell may be emerging from taco hell.

It hasn’t been easy. There was the E. coli outbreak in late 2006 that sickened 70 and closed dozens of restaurants. Then, the rat infestation at a New York City unit in 2007 that became an Internet must-see.

Filed under: Consumer, economy, food, Gen Y, Men, Young Adults

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