Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Turner to Offer Marketers Way to Link Ads to Content

Turner Entertainment is offering a new system intended to pair commercials with relevant moments in the shows they interrupt.

~A

Turner to Offer Marketers Way to Link Ads to Content – New York Times
Ever smile while watching a movie on TV because, say, you just saw the scene from “The Godfather” when Vito Corleone leaves his office at the Genco Olive Oil factory and a commercial comes on for Bertolli olive oil? Turner Entertainment Networks wants to turn those coincidences into sales opportunities.

At the Turner Entertainment upfront presentation on Wednesday, Linda
Yaccarino, executive vice president and general manager for advertising
sales and marketing, described a new system intended to pair
commercials with relevant moments in the shows they interrupt. The
system, called TV in Context, was more than a year in development, she
said.

Advertisements

Filed under: advertising, Consumer, TV

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,574 hits
%d bloggers like this: