Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Hispanic-Americans Are Heaviest Media Users

Every day, more than half (56%)
of Hispanic-Americans surveyed said they spent at least an hour online,
which was slightly more than the 50% who spent an hour or more watching
TV.

~A

Hispanic-Americans Are Heaviest Media Users – eMarketer
In February 2008 the average Hispanic-American over the age of 11 spent more time online than watching television, according to the Terra Networks-sponsored “Hispanic Syndicated Study,” conducted by comScore Media Metrix.

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Filed under: Hispanics, Media

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