Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Miller CEO says more are drinking cheap beer

As a direct result of
people having less disposable income as they grapple with higher gas and food
prices, they have been buying economy beers like Milwaukee’s Best at the
expense of higher priced brews since January, according to Miller Brewing CEO
Tom Long.

The beer industry has
been stable during tough times in the past, but executives are watching
carefully to see whether the shift toward cheaper beers continues, Long says.
Americans also are spending less in bars and restaurants, and Long says Miller
is starting to see a drop in sales to those businesses.

~A

Miller CEO says more are drinking cheap beer – Food Inc.- msnbc.com
MILWAUKEE – Consumers still want different types of beers, but for a growing number with empty pockets, that means less expensive ones, the chief executive of Miller Brewing Co. said Thursday.

The Milwaukee-based brewer saw a small increase in sales of economy
beers like Milwaukee’s Best starting in January, at the expense of
higher-priced brews, Tom Long told The Associated Press in an interview.

Filed under: Beer, Consumer, economy

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