Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Next Big Gardening Trend: More Green Than Bloom

Turns out that this year, the biggest idea is more green, fewer flowers.
“While blue and purple flowers have dominated the Show Gardens the past
few years, this year the Main Avenue is awash with shades of green,” the
Royal Horticultural Society reports. Today marks the kickoff of London’s
Chelsea Flower Show.

~A

MediaPost Publications – Next Big Gardening Trend: More Green Than Bloom – 05/20/2008
It may be easy to dismiss London’s Chelsea Flower Show, which kicks off today as just one more event for Brits in big hats. But it’s a much bigger event, influencing not just American gardening and home-improvement trends, but fashion as well. Turns out that this year, the biggest idea is more green, and fewer flowers. “While blue and purple flowers have dominated the Show Gardens the past few years, this year the Main Avenue is awash with shades of green,” the Royal Horticultural Society reports.

Filed under: gardening, trends

One Response

  1. Molly says:

    I love the idea of an evergreen yard. I am finding some very beautiful varieties of green shrubs and perennials. I do lean towards a little bit of temporary color like the spring-fresh new growth. Eventually the rosy shades will soften into the variegated and textured greens. The challenge here in the Pacific North West U.S. is the winter season where all the green dies back and we are left with… brown. Evergreen is a great trend, but come wet and rainy February, I do dream of that bright and bold spot of flower garden!

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