Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Sampling, Coupons Influential in Cereal Shopping: Survey

The survey, “Marketing
Communications Last Frontier: Reaching the Shopper at Retail,” by TNS Brand and
Communications, found that in-store flyers, end aisle displays and display
racks also ranked in the top quartile as having the most impact.

~A

Sampling, Coupons Influential in Cereal Shopping: Survey
When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey.

Filed under: Consumer, CPG, In Store, sampling

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