Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Raiding the Pantry to Add Sparkle and Shine

There’s no need to pay $4.99 for a bottle of cleaner with ingredients
the company won’t name when you can make your own with well-known
ingredients for pennies.

~A

Raiding the Pantry to Add Sparkle and Shine – New York Times
“MICHELLE, would you like to head up the creamy soft-scrub team?”

With that call to arms, the women in Laura Gosa’s kitchen in Jersey
City fell to, blending the ingredients spread out on her counters like
so many blasts from Grandma’s preindustrial past: baking soda, borax,
Castile soap, lemon oil, vinegar, glycerin and other staples of the
all-natural armamentarium.

Filed under: Consumer, experiential

One Response

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