Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A Few Tremors in Oprahland

Could Oprah’s reign at the top be coming to an end?

~A

A Few Tremors in Oprahland – NYTimes.com
LOS ANGELES — Oprah Winfrey is still the queen of all media, but her crown is beginning to look a bit tarnished.

The average audience for “The Oprah Winfrey Show” has fallen nearly 7
percent this year, according to Nielsen Media Research — its third
straight year of decline. “Oprah’s Big Give,” an ABC philanthropic
reality show, beat every program on television except “American Idol”
in its premiere week this winter, but steadily lost nearly one-third of
its audience during the rest of its eight-week run, according to
Nielsen.

About these ads

Filed under: celebrity, Consumer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 365,357 hits
Follow

Get every new post delivered to your Inbox.

%d bloggers like this: