Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A Few Tremors in Oprahland

Could Oprah’s reign at the top be coming to an end?


A Few Tremors in Oprahland –
LOS ANGELES — Oprah Winfrey is still the queen of all media, but her crown is beginning to look a bit tarnished.

The average audience for “The Oprah Winfrey Show” has fallen nearly 7
percent this year, according to Nielsen Media Research — its third
straight year of decline. “Oprah’s Big Give,” an ABC philanthropic
reality show, beat every program on television except “American Idol”
in its premiere week this winter, but steadily lost nearly one-third of
its audience during the rest of its eight-week run, according to


Filed under: celebrity, Consumer

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