Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study Reveals Women Are Far More Concerned About Physical Appearance and Weight Than Serious Diseases

According
to a the second in a series of findings from the Meredith/NBC Universal
“What do Women Want?”, when it comes to health, 56% of women are more
concerned about diet/weight and 36% about eating right, while only 23% express
the same degree of concern about cancer, 20% about heart health, and 18% about
diabetes.

~A

Meredith Corporation Mediaroom – News Releases
NEW YORK, N.Y. (May 21, 2008) – Meredith Corporation (NYSE: MDP) and NBC Universal (NYSE: GE), two of the nation’s leading media companies, today announced the second in a series of findings from the Meredith/NBC Universal “What do Women Want?”™ survey.

The below findings from the nationwide survey conducted among more
than 3,000 women reveal key insights on the female psyche across topics
including health and well-being:

• When it comes to health, women are more concerned about
diet/weight (56%) and eating right (36%) than they are about cancer
(23%), cardiovascular/heart health (20%), and diabetes (18%)

Filed under: health, Women

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,973 hits
%d bloggers like this: