Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

For Coors Light, a Night Out That Begins on MySpace

Coors Light is extending its presence in the new media with efforts on the social networking Web sites Facebook and MySpace.

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Advertising – For Coors Light, a Night Out That Begins on MySpace – NYTimes.com
BEER has long been marketed as a sociable beverage, from a campaign for Budweiser that carried the theme “When gentlemen agree” to the Löwenbräu jingle that began, “Here’s to good friends.” Now, another beer brand, Coors Light, is extending its presence in the new media with efforts on the social networking Web sites Facebook and MySpace.

About these ads

Filed under: Beer, Consumer, social networking

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