Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Entering Virtual Worlds for Real-Life Pitches

Starting in June, people who play The Sims 2 will be able to buy a
“stuff pack” that lets them decorate their simulated families’ homes
with Ikea furniture.

~A

Advertising – Marketers Entering Virtual Worlds for Real-Life Pitches – NYTimes.com
IN 2002, when Electronic Arts signed a multimillion-dollar agreement with McDonald’s to place virtual burgers in an online version of its popular Sims video game, the move drew protests from players who resented the commercial intrusion.

But the Sims, a virtual family designed by players, are only becoming
more brand-conscious. Starting in June, people who play The Sims 2, the
current version of the game, will be able to buy a “stuff pack” (on a
disc or online) that lets them decorate their simulated families’ homes
with Ikea furniture. Last year a similar deal was made with H&M,
the Swedish clothing retailer, that lets players buy a disc full of
H&M-branded clothing for their Sims avatars.

Filed under: advertising, digital, Gaming, gardening

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