Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Father’s Day Lament: ‘No Mon, No Fun, Your Son’

] Fewer consumers–70% versus 77% last year–plan to buy one or more
gifts this Father’s Day. Furthermore, they’ll spend $115 on average, or 8% less
than in 2007, according to the 2008 installment of an annual survey conducted
by Brand Keys. This year, so few reported planning to buy dad a computer that
this item didn’t even make the list.

~A

MediaPost Publications – Father’s Day Lament: ‘No Mon, No Fun, Your Son’ – 05/29/2008

The sinking economy affected Mother’s Day spending a bit, and it looks like it’s going to hurt fathers even more.

Fewer consumers–70% versus 77% last year–plan to buy one or more gifts this Father’s Day.

Filed under: Consumer, economy, gift giving, holidays

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