Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

How to Get Your Brand on ‘Oprah’

Want to get your brand on Oprah? The fabled hawker-donor of Pontiacs and patron saint of everything from soft-rock sensation Josh Groban to Boudreaux’s Butt Paste doesn’t do structured brand-integration deals or, technically at least, live commercials. And her company, Harpo Productions, tightly controls advance and post-publicity about the praise that gets parceled out.

~A

How to Get Your Brand on ‘Oprah’ – Advertising Age – Madison+Vine: News
BATAVIA, Ohio (AdAge.com) — She’s the queen of commercial endorsement, launch pad for four dozen books on the top of The New York Times bestseller list, fabled hawker-donor of Pontiacs and patron saint of everything from soft-rock sensation Josh Groban to Boudreaux’s Butt Paste.

Filed under: advertising, celebrity, Consumer, TV

One Response

  1. Pete dadra says:

    We love butt paste for nappy rash in the UK, it’s just arrived here and it’s fab🙂

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