Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Porsche Wins Overall Brand Status Among The Affluent

As for Porsche, Luxury Institute CEO Milton Pedraza says the brand
unites design with its unassailable (so far) aerie as the quintessential sports
car for a serious driver. “They are incredibly focused, their styling is
unique, and they have been consistent over the decades,” he says

~A

MediaPost Publications – Porsche Wins Overall Brand Status Among The Affluent – 06/02/2008

At one point in Sinclair Lewis’ novel “Babbit” about the dyspeptic ambitions of a real estate salesman, the title character tools about town in his new car, his friend riding shotgun. In the scene, he proudly extols the virtues of the dashboard cigar lighter, an emblem of affluence.

Filed under: affluent, Consumer

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