As for Porsche, Luxury Institute CEO Milton Pedraza says the brand
unites design with its unassailable (so far) aerie as the quintessential sports
car for a serious driver. “They are incredibly focused, their styling is
unique, and they have been consistent over the decades,” he says
At one point in Sinclair Lewis’ novel “Babbit” about the dyspeptic ambitions of a real estate salesman, the title character tools about town in his new car, his friend riding shotgun. In the scene, he proudly extols the virtues of the dashboard cigar lighter, an emblem of affluence.