Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

‘Sex/City’ Poised To Become Era’s ‘Feel-Good’ Movie

Look for Americans to embrace and buy merchandise related to pre-Sept.
11 nostalgia across many product lines and services as a way to weather tough
times, trend spotter Faith Popcorn says. Brand guru Robert Passikoff says the
movie will cause a life in fashion sales, as did the TV show.

~A

MediaPost Publications – ‘Sex/City’ Poised To Become Era’s ‘Feel-Good’ Movie – 06/02/2008
Brands looking to sweep consumers off their feet to escape the recession, global warming and the war in Iraq might want to take a closer look at Carrie Bradshaw and friends.

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Filed under: advertising, celebrity, Consumer, fashion

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