Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Companies Dangle Free Gas Like It’s Going Out Of Style

“Across the country people are cutting costs, and Wal-Mart’s
competitive pricing model is attractive to shoppers,” the BIGresearch
report says, noting that shoppers seem to be consolidating shopping trips,
which is boosting Wal-Mart’s share of prescription drug sales, as well.
Walgreens continues to dominate, with a 17.3% market share in May, followed by
CVS, with 13.2%. And while both posted gains, No. 3 Wal-Mart grew faster, for a
total share of 13.1%.

~A

MediaPost Publications – Companies Dangle Free Gas Like It’s Going Out Of Style – 06/03/2008
Last month Chrysler began offering consumers $2.99 per gallon gasoline for three years with purchase of most Dodge, Chrysler or Jeep vehicles. Now, as gasoline tops $4 a gallon, several companies are dangling free gasoline, and they aren’t even in the car business.

Filed under: auto, Consumer, economy, trends

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