The research shows that LOHAS consumers are not only early adopters, but
spend more than non-green consumers in nearly every store department. The
exception is the meat department-“perhaps as a reflection of their
vegetarian lifestyles,” noted Todd Hale, senior VP, consumer and shopper
insights for Nielsen.
MediaPost Publications – Green Consumers Do More Shopping In Warehouse Clubs – 06/06/2008
LOHAS (Lifestyles of Health and Sustainability) consumers are more inclined than non-green consumers to shop in warehouse clubs, according to new research from The Nielsen Company and the Natural Marketing Institute (NMI). When the retail distribution of sales across all shoppers is analyzed, LOHAS consumers, which the research defines as being environmentally motivated in their purchases, spend 10% more in warehouse clubs, whereas environmentally unconcerned consumers do more shopping in lower-cost channels such as supercenters and dollar stores.