Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Green Consumers Do More Shopping In Warehouse Clubs

The research shows that LOHAS consumers are not only early adopters, but
spend more than non-green consumers in nearly every store department. The
exception is the meat department-“perhaps as a reflection of their
vegetarian lifestyles,” noted Todd Hale, senior VP, consumer and shopper
insights for Nielsen.

~A

MediaPost Publications – Green Consumers Do More Shopping In Warehouse Clubs – 06/06/2008
LOHAS (Lifestyles of Health and Sustainability) consumers are more inclined than non-green consumers to shop in warehouse clubs, according to new research from The Nielsen Company and the Natural Marketing Institute (NMI). When the retail distribution of sales across all shoppers is analyzed, LOHAS consumers, which the research defines as being environmentally motivated in their purchases, spend 10% more in warehouse clubs, whereas environmentally unconcerned consumers do more shopping in lower-cost channels such as supercenters and dollar stores.

Filed under: Consumer, eco-friendly

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,990 hits
%d bloggers like this: