During a poor economy, manufacturers and retailers can benefit by
further increasing the exposure of products that are recession-proof, and
implementing strategies that “shore up performance and maintain
traction” for categories likely to be most affected, pointed out Eugene
Roytburg, managing director, The Nielsen Company.
MediaPost Publications – Recession, You Say? Pass Me The Beer And Pasta – 06/09/2008
The economy will take a toll on many types of food and beverages, but it will barely dent the sales of beer and other liquor, dry pasta and pasta sauces and some other lucky categories.
Those are findings from new research by The
Nielsen Group, released during the group’s Consumer 360 Conference last
week in Phoenix.