Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Smartphones Now Ringing for Women

In the last year the number of American women using smartphones more
than doubled to 10.4 million, growing at a faster pace than among men,
according to Nielsen Mobile, which tracks wireless trends.The
trend is mirrored in sales of the iPhone. In October, nearly one out of
four owners of the iPhone was a woman, according to Nielsen. By March
that number rose to one in three.

~A

Smartphones Now Ringing for Women – NYTimes.com

If recent history is any guide, roughly a third of the people snapping up Apple’s new iPhone are likely to tote it in a purse.

In a big shift for the phone industry, women have emerged as eager buyers of not just iPhones but of all so-called smartphones — BlackBerrys, Treos and other models.

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Filed under: Consumer, digital, Mobile

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