Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Starbucks Intros Two Hours Of Free WiFi In Rewards

Those who join by July 14 will receive a complimentary beverage of their
choice, and all members can now enjoy up to two consecutive hours of
complimentary AT&T Wi-Fi daily in company-operated U.S. stores. This new
benefit joins other money saving offers, including syrup and milk options,
refills on the house and a tall beverage free with the purchase of a pound of
whole beans.


MediaPost Publications – Starbucks Intros Two Hours Of Free WiFi In Rewards – 06/10/2008
Looking to give consumers something extra, Starbucks this month is launching its first rewards program, backed by a POS marketing campaign that includes in-store signage, barista interaction with customers, and traditional PR and media outreach as well as messaging on store receipts.


Filed under: coffee, Consumer

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