Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Beloved Characters as Reimagined for the 21st Century

An unusually large number of classic characters for children are being
freshened up and reintroduced — on store shelves, on the Internet and
on television screens — as their corporate owners try to cater to
parents’ nostalgia and children’s YouTube-era sensibilities.


Fictional Stars Get a 21st Century Facelift –
LOS ANGELES — Strawberry Shortcake was having an identity crisis. The “it” doll and cartoon star of the 1980s was just not connecting with modern girls. Too candy-obsessed. Too ditzy. Too fond of wearing bloomers.


Filed under: Consumer, Gen Y, kids, Toys

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Blog Stats

  • 371,666 hits
%d bloggers like this: