Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Beloved Characters as Reimagined for the 21st Century

An unusually large number of classic characters for children are being
freshened up and reintroduced — on store shelves, on the Internet and
on television screens — as their corporate owners try to cater to
parents’ nostalgia and children’s YouTube-era sensibilities.

~A

Fictional Stars Get a 21st Century Facelift – NYTimes.com
LOS ANGELES — Strawberry Shortcake was having an identity crisis. The “it” doll and cartoon star of the 1980s was just not connecting with modern girls. Too candy-obsessed. Too ditzy. Too fond of wearing bloomers.

Filed under: Consumer, Gen Y, kids, Toys

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