Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Organic/Natural Products Enjoy 35% Market Growth, Per Study

The recent drive toward healthy and green living has consumers placing a
high degree of trust in the ‘all natural’ claim for personal care products,”
says Christopher Haack, senior analyst at Mintel. Hispanic consumers are the
fastest-growing market for natural and organic personal care: 74% of their
total personal care product purchases were classified as being natural and
organic.

~A


MediaPost Publications – Organic/Natural Products Enjoy 35% Market Growth, Per Study – 06/11/2008

Market research firm Mintel says the 35% growth since 2005 of the natural and organic personal care products market has prompted retailers to stock more of these products.

Mintel Global New Products Database (GNPD) says the market is now valued at $465 million, and has seen a 53% increase in the number of new organic and/or all-natural product launches in the past two years–from 554 in 2005 to 846 in 2007.

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Filed under: Consumer, eco-friendly, environment

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