Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

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Marketers of beer and pet food are developing programs that are centered on their products.

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Advertising – Shows Created by Brands Walk Tightrope With Viewers – NYTimes.com
DECADES after advertisers produced TV series like “Schlitz Playhouse of Stars” and viewers watched Barbara Walters and Ed McMahon deliver Alpo commercials on “Today” and “The Tonight Show,” marketers of beer and pet food are developing programs that are centered on their products.

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Filed under: advertising, Beer, Consumer, CPG, dogs, pets, TV

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