Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

What Dads Want For Father’s Day: Tools, TVs And … Cheese

It goes without saying that both Home Depot and Lowe’s, already
positioned as Dad’s dream emporiums, are offering plenty of promotions, both
online and in stores. And in the hardware department, Sears’ Craftsman has also
outdone itself. –

~A

MediaPost Publications – What Dads Want For Father’s Day: Tools, TVs And … Cheese – 06/12/2008
While Father’s Day is never quite the blessing to retailers that Mother’s Day is–with consumers spending about $9.6 billion on dad versus $15.8 billion on mom—stores are being extra clever this year in their attempts to woo gift buyers.

Filed under: advertising, Consumer, holidays, Men

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