The company will lean upon its well-known brand portfolio and
iconography, which includes Puppy, Dog, Kitten and Cat Chow, and treats such as
Beggin’ Strips and T-Bonz, for marketing. Much of the initial messaging will be
tied to the Internet, from Purina brand Web sites to search marketing and
MediaPost Publications – Driven By Trends, Nestle Purina Moves Into Pet Health Insurance – 06/13/2008
Long known for its pet food and snack products, Nestle Purina is branching out into a different–but according to company officials, related–category: pet health insurance.